A Tale of Two Travelers
For marketing to a consumer, there are the best of times and the worst of times. For instance, retailers know that planning initiatives around seasonal events like holidays can mean a boost in ROI. But what about marketing around more personal calendar dates, like trips and vacations?
By looking at Rocket Fuel campaign data from multiple advertisers, we were able to identify travelers booking different types of hotels: luxury and non-luxury. We found that consumers with travel plans were indeed more open to certain ads and offers than non-travelers. However, the type of hotel they planned to stay in and when they booked their room could radically affect which types of campaigns they were most likely to engage with.
For marketers, it's a “Tale of Two Travelers.”
After looking at over 1.2 million conversions from over 240,000 unique travelers, we found:
For more on the study, as well as the rest of our insights, download the infographic here!