Looking at the Issues
Stances on political issues are personal choices, with political parties helping to cement those choices. However, they're not the be-all and end-all to opinion.
The Rocket Fuel Marketing Research Team examined the political preferences of survey respondents on perennial hot-button issues that shape election cycles. The findings begin to sketch a roadmap of each respondent’s beliefs, free from assumptions based on partisanship, and to offer several powerful lessons for political advertisers.
Download Rocket Fuel’s “Preparing for 2016 Part II: Looking at the Issues” and find out why knowing what motivates and interests key voters helps political marketers identify the issues they care about most and appeal to them as individuals.
Interesting Trends by the Issues:
Learn more by downloading the full report here.