The New Playbook for Self-Service Media: Five Strategies for DSP Media Buying in the Age of Automation

The term "we are only human" has never been more poignant. Today, marketers face tens of billions of unique opportunities to reach audiences that can be segmented in trillions of different ways, on millions of web properties across a range of devices. Old school demand-side platforms (DSPs) emerged to address the need for automated buying in a real-time bidding environment, but did nothing to improve the decisioning around which ads to buy.

Today, the next generation DSPs, driven by artificial intelligence, are playing an integral role in leveraging big data to make advertising more addressable, precise, and efficient than ever before. The key to succeeding with them? Focusing on strategy and goals rather than line items and tactics.

Download The New Playbook for Self-Service Advertising: Five Strategies for DSP Media Buying in the Age of Automation for guidance on how to:

  • Focus on objectives, not tactics
  • Bring a performance mindset to brand initiatives
  • Make your data work for you
  • Access the marketing laboratory
  • Enter the age of optimization with the Rocket Fuel DSP

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