Cross Device Consumers: How Millennials are Opening New Pathways to Conversion

Today’s consumer now uses several different devices to browse, research, engage, and shop. With most people using a combination of desktop and mobile devices to buy clothes, deposit checks, and even track workouts, marketers should be focusing less on devices and more on the people behind them. So, how exactly are the Cross-Device Consumers using these various devices to make shopping decisions, and how can marketers reach them?

Download our "Cross Device Consumers: How Millennials are Opening New Pathways to Conversion " trend report to find out:

  • How device usage habits are changing—rapidly
  • Research results on how Millennials—and the general population—now research and buy retail purchases
  • Why marketers need to look at campaigns holistically, across all devices

Get your copy and see why Rocket Fuel is uniquely equipped to help marketers consolidate and optimize the consumer path to purchase.


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