Forrester TEI Study
Does it pay to use Rocket Fuel?
In a word: “yes”. With the Rocket Fuel DMP and DSP using Moment Scoring™ technology, organizations saw more than 8x improvement in spending efficiency and near-immediate cost recovery.
A commissioned November 2015 Total Economic Impact™ (TEI) study of the Rocket Fuel Programmatic Marketing Platform conducted for the company by Forrester Consulting showed an aggregate net benefit of more than $65 million.
Additionally, the Forrester study highlights benefits experienced with the Rocket Fuel platform including:
Download the study to see the ROI of the Rocket Fuel Programmatic Marketing Platform.