The Definitive Guide to Creative Optimization

You may be reaching the right people, but are you serving the right ads? In today's results-driven landscape, marketers have to prove their results. This means taking the guesswork out of the creative process.

After analyzing hundreds of thousands of digital ads served programmatically, Rocket Fuel's Marketing Research team compiled a comprehensive guide for building optimal digital creatives. Find out which design elements best drive conversions across more than 15 vertical markets. Key insights include:

  • The color of backgrounds, use of animation, human faces, showing product, and company logo placement matters across all the verticals. For example red backgrounds averaged +31% higher conversion rates across all verticals, whereas gray backgrounds averaged -8%.
  • Human faces drove a higher conversion rate lift, 102% higher if it’s a man, 25% with a woman.
  • Auto creative featuring “Build Your Own” as a call-to-action averaged a conversion rate 106% higher than the vertical average.
  • Travel creatives averaged higher conversion rates (+167%) when they list a length of stay for a potential trip (e.g. 3-days, 2 nights).

Download the guide here for the rest of our findings and start optimizing your creatives today.


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