Forbes Insights: Data-Driven Insights Are Only Part of the Journey

For marketers, Big Data analytics is no longer a novelty. CMOs who know data-driven marketing are outperforming less adept peers by a wide margin—and the numbers prove it.

In a Forbes Insights study released this month in association with Rocket Fuel and leading executive search consulting firm Spencer Stuart, 90% of participating CEOs and CMOs said their marketing efforts meet or exceed expectations. However, with Nearly half of respondents also saying their company is wasting money in its marketing initiatives, their “success” could simply be a case of low expectations.

Based on the results, it’s fair to say the industry consensus is that an understanding of Big Data and the ability to rapidly collect and analyze data in an increasing number of ways is becoming more important. Across a range of sources, from the web to mobile, CRM systems, email or even GPS, those who know Big Data are significantly more active in applying insights toward specific actions.

Download the free report, "Data-Driven Insights Are Only Part of the Journey: Today's Best CMOs Take Action,” to learn more about how today’s leading CMOs are staying informed and taking action.


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