AdMonsters Playbook: The Ins & Outs of First-Party Data

Publisher first party data is unique, proprietary and can be highly valuable to advertiser results as well as a publisher’s bottom line. There are powerful, proven ways to use your DMP to monetize first-party data to drive revenue and deliver powerful results for advertisers.

What you need is a playbook that guides you to victory. This playbook details:

  • Proven approaches for monetizing first-party data using your DMP
  • How to leverage the experience and expertise of best-in-class service providers
  • Fundamentals of first-party data and its relationship vs. second- and third-party data
  • Terminology surrounding the space
  • Primary uses of first-party data, including on-site targeting and audience extension
Win more by downloading this AdMonsters Playbook: The Ins and Outs of First-Party Data here.

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