Rocket Fuel surveyed 204 marketers and agency professionals in December 2015. Respondents had to have a title of Director (or equivalent) or higher and were asked a series of questions about their plans for adopting new technology, where they see the industry going in 2016, and the key topics they want to explore in the coming year.
24% of brand marketers plan to buy TV programmatically in 2016 (an increase of 81%). Brand marketers are increasing investment across digital channels. 70% of respondents planned to buy digital video programmatically in 2016 (an increase of 36%), while 80% of brand marketers plan to buy digital display in 2016, an increase of 18% from 2015.
64% of respondents said they plan to use mobile more in 2016. Similarly, 60% said they’d turn to digital video and social channels more often.
Putting data to work remains paramount. 91% of marketers interviewed are interested in learning more about Data Management Platforms (DMPs) in 2016.
Download our 2016 trends report now to learn more!