Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Our methodology, which leverages artificial intelligence (AI) and big data, is called “Moment ScoringTM”, and it results in a much more efficient use of marketing dollars.
We’re living in a moment-driven society. Moments are defining the way we think, spend, and act. And from consumers’ biggest life-changing events down to their smallest impulses, how they react to advertising in one moment can change dramatically in the next.
But there’s a problem: consumers are living moment-to-moment and marketers aren’t following suit. Instead of scoring each moment of interaction to update and improve their campaigns in real time, most marketers are wasting dollars messaging static segments and profiles, constraining themselves with predetermined spend, and being misled by out-of-date reporting.
Grow your marketing with a platform that helps campaigns deliver higher performance and adjust in milliseconds instead of days, weeks, or months,
Contact us today to learn more!